CASE STUDY
Delivering High-Impact Animation Videos Across Time Zones
SocialSEO, a dynamic digital marketing firm in America, needed engaging animation videos created across different time zones. As a white label design agency, explore how Visual Best’s flexibility and innovative approach resulted in high-impact visuals that delighted their clients.
- Marketing Asset
- Videos
The Ask
SocialSEO sought Visual Best’s expertise to create a series of animation videos. The project required full-service production, including script collaboration, storyboarding, and animation. The goal was to deliver captivating videos that resonated with SocialSEO’s end clients while adhering to strict deadlines across different time zones.
The Challenge
Working with a client located in a different time zone was the primary challenge. SocialSEO needed a team that could maintain clear communication and deliver results within their timeline. The key challenges included:
- Managing the project efficiently despite time zone differences.
- Collaborating on a detailed storyboard while ensuring the client’s approval at each stage.
- Delivering high-quality videos that would satisfy SocialSEO’s clients.
The Solution
Visual Best approached the project by maintaining open communication through emails and scheduled meetings. The team worked closely with SocialSEO’s Director of Video Production to understand their creative vision and production needs. Key actions taken included:
- Developing a full storyboard after receiving the initial idea and script from SocialSEO.
- Involving the client at every step of the production process to ensure alignment.
- Assigning editors to work overnight to accommodate the client’s timezone, ensuring timely delivery.
- Maintaining a flexible approach to budgeting while delivering top-quality results.
The project was managed by Santosh Kushwaha, who provided timely delivery, maintained a high standard of animation quality, and ensured all aspects of production met SocialSEO’s expectations.
Results
The collaboration resulted in the successful production of animation videos that SocialSEO’s clients loved. The project led to significant positive feedback, including:
- Client satisfaction: SocialSEO’s clients were highly impressed with the final videos.
- Responsive communication: VisualBest’s team maintained excellent communication, adapting their schedules to work across time zones.
- Efficiency: Despite the time difference, the team met deadlines without compromising on quality.
- Most Shared Video: The video has created a large impact and was the most shared on their platform.
They would work on our timezone and timelines, which I loved in the partnership.
Hayley Ellis
Director & Creative Services, SocialSEO