From Scratch To End: Redrob’s Journey from Concept to Success

The Ask

Redrob wanted to introduce and build a comprehensive online assessment platform from scratch. They wanted an end-to-end solution that comprises domain setup, keyword research, content strategy, competitor analysis, and ongoing technical and SEO optimisation to gain visibility and draw leads.

The Challenge

In the beginning, we came across several challenges when trying to align Redrob’s business goals with every platform’s design while also making sure to meet the client’s requirements. To address and solve these challenges, we conducted a detailed competitor analysis and created a comprehensive content strategy that focused especially on SEO. Here are the top 3 challenges that we faced –

1. Understanding Redrob’s business model while aligning their strategy to meet their long-term business goals.
2. Doing detailed keyword research and executing result-oriented SEO strategy.
3. Making sure that technical SEO was on point to improve website performance, crawlability and indexing.

The Solution

We initiated the project by thoroughly understanding Redrob’s business model and holding rapid meetings with the client to understand their services and target market. A detailed competitor analysis helped us craft a detailed yet strategic website structure, which was shared with the client through the Miro Board.

Initially, we worked on publishing 25 pages on the website. All 25 pages were completely optimised for on-page SEO. As we increased the frequency of publishing the content, we began focusing on the following –

• High-Quality Backlinks
• Technical SEO
• Regular Site Audit
• Blog Creating and Publishing

One of the most important strategies that helped us in drastic growth and increasing keyword ranking was Blog Creation and Publishing. Towards the end of the project, the main service pages and a lot of blog pages saw significant growth in overall performance of the website and SEO strategy.

Results

• We were successful in establishing an online assessment platform from scratch.
• Accomplished improved yet fantastic search engine rankings for targeted search terms and blogs.
• We saw an increase in organic traffic and lead generation through our dedicated SEO strategies and constant page optimisation.
• CTR & Position: With an average CTR of 4.90% and a position of 8.8, the content was effectively optimised and appealing to users.
• The Domain Authority improved from 0 to 24 over 9 months, with 46 linking domains contributing to this growth.
• Clicks increased by 40-50%, leading to a total of 5.72K clicks from 185K impressions.
• The site maintained a solid average CTR of 3.1% while ranking for 162 keywords.