CASE STUDY

Crafting Engaging Visuals for Consumer Goods Discovery

RangeMe, a leading online consumer goods discovery platform, sought Visual Best‘s expertise to enhance their market presence through visually compelling content. Our goal was to design high-impact visuals, including infographics, blog illustrations, and e-papers, that would drive engagement and increase brand awareness.

Illustration
Infographics
Marketing Asset

The Ask

RangeMe required a variety of marketing assets to better communicate their brand story, focusing on custom illustrations, infographics, and marketing collateral like reports and e-books. The aim was to engage their target audience, educate them, and generate significant traffic.

The Challenge

Our primary challenge was creating visually appealing content while maintaining a fast, efficient workflow. Additionally, we designed a character named Molly, the voice of RangeMe’s blog, to enhance the customer experience and buyer’s journey. The need to develop attractive visuals that resonated with the audience while ensuring seamless communication across time zones was crucial.

The Solution

Visual Best focused on delivering high-quality, engaging content promptly by:

Creating the infographic titled “How COVID-19 Changed Retail – and How to Adapt”, which became their most viewed content ever.
Developing the Molly character to align with RangeMe’s brand identity and communicate with their audience more effectively.
Offering 24/7 communication, fast revisions, and competitive pricing to meet the client’s needs without compromising quality.

Results

The infographic became the most viewed piece of content ever produced by RangeMe.
Molly’s presence enhanced brand storytelling and helped strengthen RangeMe’s connection with its audience.
The seamless workflow, quick turnaround times, and punctual delivery ensured 100% client satisfaction.