Brochures

Top Brochure Design Trends in 2025

If you’re curious about what goes into creating those slick brochures that brands hand out, you’re in the right place. In a market filled with digital ads and fleeting content, brochures offer something tangible. They combine stunning visuals with key information, reflecting a brand’s ethos and appeal. Whether it’s a flashy pamphlet for a new car or a sleek catalogue for a fashion lineup, brochures help brands tell their story, showcase their products, and leave a memorable impression.

But there is more to brochures than just the good looks. They must also be strategic, driving the brand’s message into spaces as disparate as trade shows and retail counters. In marketing, they’re essential not just for conveying information but also for building the brand name and trust. And with trends shifting constantly, what works in the brochure design today might be outdated by tomorrow. Therefore, what’s hot right now in the world of brochure designs for brands? Let’s dive in and find out.

What is a Brochure Design?

In today’s world, where visuals catch our eyes everywhere we look, a well-designed brochure is essential for any brand. A good brochure is not just information but what makes a brand special in terms of colours, fonts, and pictures. All these design elements help to paint a picture of the brand in people’s minds.

The combination of attractive looks with valuable information does great justice to brochures in telling people what the brand stands for and what it offers, which makes them really important tools for marketing and sharing information.

Why is it Important for your Brand?

A brochure is essential for your brand as it symbolises what your company stands for in a concrete manner. It’s the most powerful marketing tool in that it brings together images and information to give you an opportunity to make an impact on your customers. 

The ease with which brochures can describe your goods and services and be distributed to potential customers makes them effective. They also support other marketing initiatives by reaffirming your brand’s identity and message, which is crucial for building recognition and trust in a cutthroat industry. 

In addition, well-designed brochures can be used as a multi-purpose tool in multiple settings—trade shows, client meetings, and other professional settings—to enhance the physical presence of your brand and offer a touchpoint that can be revisited multiple times, thus creating long-term connections.

Brochure’s Importance in Marketing?

Reaching out to your target customer is a very friendly introduction to your company. Brochure design agencies can effectively communicate information about your products or services in a concise and clear way, presenting useful details in a non-intrusive manner. They are efficient tools of advertising your brand since consumers get to know about the products at their own convenient times, either in events or even when passing by your shop.

What are the Top Brochure Categories for 2025?

1. Healthcare and Pharmaceuticals – Patient Education Brochures: 

Brochures are very useful in clinics and doctor’s offices for patient education. They are packed with simple information about various health conditions, cures, and preventative measures. These pamphlets ensure that you are aware of the key information on your health so that you may make informed decisions about your own care. They are there to make sure you have the information you need to effectively manage your health and that you and your doctor are in agreement. 

2. Technology and Electronics – Product Feature Brochures: 

In the tech world, product feature brochures are like quick guides to the latest gadgets. They give you the lowdown on what’s new, showing off the cool features, what makes each gadget stand out, and how they can fit into your daily life or work. These brochures are really useful for catching up on new tech and figuring out how a new device could be useful to you or your business.

3. Finance and Insurance – Financial Product Brochures: 

When delving into the specifics of intricate offerings such as loans, insurance policies, or investments, financial product brochures are very helpful. They help prospective customers comprehend and compare different financial options by outlining terms, emphasising benefits, and defining risks.

These brochures are essential resources for raising consumer financial literacy and giving them the capacity to make wise financial decisions. They act as unambiguous manuals for negotiating the frequently intricate realm of finance.

4. Education – Program and Course Catalogs: 

When you’re planning your next steps in education or thinking about a career shift, it’s good to dive into educational brochures and course catalogues. These materials are detailed guides that explain everything about various academic or professional training programs. 

They include the types of courses available, prerequisites needed, information about the instructors, and the certifications or degrees you can achieve. All this information is crucial for helping you make informed decisions about which educational opportunities to pursue next.

5. Travel and Tourism – Destination Guides:

Destination guides are vibrant, captivating brochures that attract travellers by providing details about the experiences, culture, and attractions of a location. By providing useful resources like maps, advice, and must-see highlights of places that tourists shouldn’t miss, they both motivate and prepare them. Because of this, it is crucial for trip planning and ensuring that tourists have a great time visiting new locations.

6. Real Estate – Property Brochures:

Property brochures are essential tools in real estate marketing, designed to give potential buyers a comprehensive look at properties. They feature high-quality images, detailed floor plans, and lists of amenities that help buyers visualise the space and imagine living or working there. 

These brochures provide all the crucial details that can influence someone’s decision to buy, serving both the residential and commercial markets by making properties more relatable and appealing.

7. Automotive – New Model Brochures: 

New model brochures in the automotive industry are sleek and informative showcases of the latest cars. They dive into the latest advancements in design, engineering, and technology, offering potential buyers a full breakdown of what’s new. 

These brochures detail everything from performance specs and safety features to customisation options, providing all the info needed to help buyers make an informed decision during the car shopping process.

8. Retail – Product Catalogs:

Retail product catalogs are like the ultimate shopping window into what a store offers, laid out in a cool, easy-to-flip-through format. They show off products with catchy descriptions and clear prices, aiming to catch your eye and give you all the deets you need to decide what to buy. 

These catalogues are super handy both in the store and online, helping bridge the gap between just looking and actually making a purchase. They make it easier for customers to see everything in one place and choose what they like best.

9. Food and Beverage – Menu Brochures: 

Menu brochures in the food and beverage industry do more than just list what’s available to eat and drink. They really set the scene, giving you a taste of the restaurant’s vibe and what they stand for when it comes to food. 

With tempting photos and descriptions, these brochures draw you into the dining experience, sparking curiosity and encouraging you to try new dishes. They’re key in making you feel like you’re already enjoying the meal, which can make all the difference in where you choose to dine.

10. Fashion and Apparel – Collection Brochures: 

Fashion collection brochures are trendy guides that present the latest designs from famous fashion designers. They expose the latest seasonal trends, along with fabric choices and ideas behind each collection.

These documents act both as marketing vehicles and as works of art to catch the attraction of smart, style-conscious customers and inspire them. By visually and textually previewing new collections of fashion, they help immensely in defining the consumers and the direction in which these consumers tend to shift into fashion lines.

Must-Have Features for a Winning Brochure Design

Understanding Your Audience:
Effectively reach your target market by using your brochure as a basis for understanding their behaviours and needs. Understanding your target market well means that the design and message resonate deeply and make the brochure more appealing and relevant to their interests and lifestyles.

The Power of Storytelling:
Use interesting narratives to bond with the readers emotionally. The stories about customer experiences, product origin, or company milestones create an interesting and lively brochure that has a deeper emotional connection with the customers. That helps to place your brand more strongly in the customer’s mind

Highlighting Benefits Over Features:
Emphasise what advantages your product or service gives. Avoid just listing features but talk about how your offering enhances everyday life or solves problems, letting customers know why they should buy your brand over your competition. Benefits make a very good case for the value that you’re providing.

Incorporating Testimonials:
Build credibility by allowing testimonials from satisfied customers. Any positive reviews and quotes will definitely add authenticity to your claims and reassure potential buyers that your products or services work. This social proof might just influence decisions and foster trust in your brand.

Clarity in Communication:
Ensure all text in the brochure is simple, clear, and non-technical. The use of accessible language prevents misunderstandings and includes all segments of your target audience. Clear communication is essential for an effective and impactful brochure.

Next-Gen. Trends for Brochure Design in 2025

1. Use of Vivid Colours

Bright and bold colours are making a comeback in brochure designs for 2025. These aren’t just any colours; they’re ultra-vivid, almost neon, designed to stand out in a sea of traditional prints. This strategy focuses on using colour psychology to evoke emotions and draw attention quickly. 

From electric blues to radiant reds, these colors have strategically been used to put points across and to guide the eyes of the reader as the content is read; with the most important information highlighted.

2. 3D Design Elements 

Imagine holding a brochure that feels like it takes you to another world. That is the magic of 3D design elements. By 2025, more brochures will incorporate these features and add depth and realism, such as a pop-up feature or even images layered so they can be seen as if in motion when your viewing angle changes. 3D designs explain difficult information in an interactive and engaging manner. It is about making the content not just seen but felt.

3. Using Minimalism & Simplicity

Minimalism in brochure design is all about creating more impact with less. This trend, by 2025, will focus on clean lines, abundant white space, and a clear presentation of information to avoid cluttering the reader but to direct their attention to the essentials.

This not only beautifies the brochure but also makes it more effective, as the directness and clarity of a simple design help convey the message.

4. Use of Color Fonts & Bold Typography

Colour fonts and bold typography will dominate brochure designs in 2025 as ordinary texts become focal points of artwork. These design elements involve playful, creative fonts and strikingly bold letters with gradients and textures, adding depth.

This trend helps key pieces of text stand out dramatically on the page, making them catchier and more memorable. It’s a way of adding personality where it needs to be and drawing on emphasis.

5. Use of Unconventional Shapes & Sizes

Stepping away from the traditional rectangular formats, 2025 sees brochures experimenting with unusual shapes and sizes. This could mean circular brochures that unfold like a flower or elongated hexagons that wrap around a product. 

These unique shapes not only intrigue and attract but also provide new ways to present information that can enhance the storytelling aspect of the brochure. It’s about breaking the mould to create something memorable.

6. Storytelling with Visuals

By 2025, storytelling with visuals is not just about decorating a page but about telling a story that aligns seamlessly with the brand’s message. This trend involves using a series of interconnected images and graphical elements that guide the reader through a visual narrative. 

Each visual is carefully chosen to evoke emotions and connect with the audience on a personal level, making the brochure’s content more relatable and impactful.

7. Use of Illustrations

Illustrations are becoming more prevalent in brochure designs, moving beyond mere decoration to express complex ideas creatively and vividly. By 2025, expect to see hand-drawn elements, bespoke icons, and character-driven stories within brochures. 

These illustrations do more than fill space; they add a human touch, often making difficult concepts easier to understand and more engaging. They can turn a simple brochure into a piece of art that speaks directly to the reader’s imagination.

Trendsetting Brochure Design Examples for 2025

1. Kairos

• The brochure utilises a monochromatic colour scheme, which focuses attention not on colour variation but on the product itself. This minimalist approach highlights the product through high-quality visuals rather than decorative elements.
  
• The primary message conveyed through the brochure is the product’s durability and shock resistance. This is effectively communicated through carefully selected images that showcase the robust nature of the product.
  
• Ideal for well-established brands that prioritise product presentation, the brochure design relies on professional photography. This strategy allows the product’s quality and features to be the main focus, appealing directly to consumers familiar with the brand.

2. Donatmg

• The DonatMg brochure aligns seamlessly with the brand’s wellness focus, balancing rich imagery with detailed content to highlight the health benefits of Donat mineral water. The e-brochure format allows for a broader and more dynamic presentation compared to traditional print media.
  
• The design is text-rich yet remains accessible, with a clean layout that facilitates easy navigation and comprehension. Strategic use of color blocks and colored text enhances readability, guiding the viewer’s attention effectively.
  
• DonatMg’s branding emphasises natural health and purity. The brochure maintains this theme through well-chosen visuals that evoke a sense of tranquillity and well-being, effectively communicating the product’s unique selling propositions.

3. Pradan

• The PRADAN brochure maintains a strong alignment with its community-focused brand identity, integrating a balanced mix of impactful imagery and informative content. This approach caters well to the digital format, allowing for interactive elements and a flexible layout that extends beyond traditional print capabilities.
  
• The brochure design is visually engaging yet information-rich, featuring a coherent layout that guides the reader through complex information effortlessly. Strategic use of colour and typography aids in distinguishing different sections and enhancing overall readability.
  
• PRADAN’s focus on empowering rural communities is vividly captured through the brochure’s visuals and narratives. It effectively communicates the organization’s mission and impact, using emotive imagery and case studies that resonate with the target audience’s values and aspiration.

4. Godspeed

• The Godspeed brochure upholds the brand’s identity in the design industry, utilising a visually engaging layout that perfectly balances rich graphics with concise content. As a digital brochure, it adapts well to interactive elements and dynamic formats.
  
• With a structured design, the brochure ensures easy readability through the strategic use of color and typography. These design elements are meticulously crafted to guide the reader’s eye and facilitate easy understanding of the services offered.
  
• The brochure effectively conveys the brand’s ethos of delivering high-quality, creative solutions. It uses visually compelling graphics and narrative techniques that reflect Godspeed’s dedication to excellence and innovation in design services.

5. Arcadia

• The Arcadia brochure reinforces their identity as innovators in the design space, balancing a clean and modern aesthetic with detailed content that showcases their wide range of services. The digital format of the brochure allows for interactive elements and a fluid design, extending its engagement capabilities beyond traditional methods.
  
• It features a streamlined layout that enhances readability and viewer navigation. The strategic use of whitespace and typography aids in making the content approachable and easy to digest, facilitating a better user experience across digital platforms.
  
• The brochure effectively captures the quality and innovation commitment of Arcadia through its design. It uses great visuals and few words to convey the brand’s core values and emphasise its wide-ranging service offerings in a way that will appeal to clients looking for high-end design solutions.

6. Bonphul

• The Bonphul brochure aligns with its mission to improve indoor air quality, using a clean and modern design that balances educational content with compelling visuals. This approach makes the digital brochure informative and appealing.
  
• The layout is crafted for easy navigation and readability, with well-organized sections that clearly delineate different products and their benefits. The use of distinct colors and fonts enhances the user’s ability to quickly grasp key information.
  
• The brochure effectively highlights Bonphul’s innovative air purifying technology and its benefits, using visuals and texts that communicate the importance of clean indoor air and the effectiveness of their solutions. This strategic presentation helps in positioning Bonphul as a leader in their industry.

7. Click Maint

• The Click Maint brochure adheres to the brand’s core identity, featuring a streamlined design that effectively balances detailed service descriptions with compelling visuals, suitable for a digital format that transcends traditional brochure layouts.
  
• The brochure uses an easy, structured layout that further enhances readability and user-friendliness. Color codification and bold typography further distinguish the service categories with ease, making it quick to scan and digest.
  
• Engaging visuals and concise descriptions effectively give a clear view of Click Maint’s comprehensive range of services, evidencing capability in both design and maintenance sectors, which provides reassurance to potential clients of their professionalism and current industry knowledge.

8. Regal Paint

• The Regal Paint brochure uses an eye-catching structure that strikes a blend of thorough product information and captivating photography to highlight the brand’s dedication to excellence and innovation in the paint industry.
  
• With a well-structured design, the brochure enhances readability and navigation through the strategic use of colours and typography that highlight key product features and benefits.
  
• It effectively presents Regal Paint’s diverse product line, focusing on the durability and aesthetic appeal of their paints. The brochureutilisess visuals and text to communicate the brand’s dedication to enhancing customer experiences through superior paint solutions.

9. Pan World

• The Panworld brochure presents a cohesive brand identity, using a sophisticated design that integrates engaging visuals and comprehensive service information. The digital format allows for interactive elements, enhancing the user’s experience.
  
• The brochure is structured to ensure ease of navigation, with a clear, organised layout that helps potential clients understand the full range of services. The use of visuals complements the text, facilitating quick comprehension.
  
• It effectively communicates Panworld’s commitment to high-quality creative solutions across various sectors, emphasising its dedication to meeting client needs with precision and innovative designs.

10.  Scaryfox Jeans

• The Scaryfox Jeans brochure effectively communicates the brand’s edgy and fashionable identity through a stylish and modern design. It balances vibrant imagery with concise descriptions to draw attention to their high-quality jeans.
  
• With a visually appealing layout, the brochure ensures readability and easy navigation. It employs a mix of dynamic photos and minimalist text, utilising color contrasts to highlight key product features and benefits.
  
• The brochure captures the essence of Scaryfox Jeans’ target market by emphasising lifestyle-oriented photography that resonates with young, fashion-conscious consumers. It showcases the jeans as not only apparel but a statement of personal style and attitude.

Famous Brands with Best Brochure Designs

1. Louis Vuitton

The brochure for Louis Vuitton captures a sophisticated and impactful aesthetic that mirrors the brand’s distinctive style. It incorporates signature elements such as the brand’s iconic symbols, colour schemes, and unique fonts to maintain visual coherence.

This design approach is particularly effective for upscale, luxury brands looking to project an image of exclusivity and high quality.

2. Spotify

Spotify’s brochure showcases the top design trends of 2019, featuring bold uses of colour fonts, oversized typography, vibrant hues, and artistic illustrations. The design minimises text, allowing the striking visuals to communicate effectively without overcrowding the space with too much information.

Such a design style is well-suited for industries like music, art, photography, and fashion, where visual expression is key to brand identity.

3. Nikon

This brochure employs a visually-driven structure that captivates first with compelling imagery typical of the showcased product before detailing the technical specifications. Initially, it engages through striking images to spark interest; then, it transitions to outlining the camera’s features.

The layout is streamlined, prioritizing visuals which align well with a camera brand, followed by a succinct delivery of key information. This approach is particularly effective for brochures that focus on product showcases, allowing the product’s visual appeal to lead the presentation.

4. Ralph Lauren

The brochure showcases a sophisticated and luxurious design, ideal for its high-end brand representation. It features a minimalist approach with a sleek black and gold colour scheme that emphasises class and elegance.

The choice of straightforward fonts and limited text complements the overall luxurious theme, which is perfect for premium brand marketing.

5. DHL

The DHL brochure stands out with its vibrant colour palette and strategic logo use, effectively representing the brand. It creatively highlights DHL’s services through clever product placement within the design.

Unlike typical bi-fold brochures, this one features a unique fold that mimics the appearance of DHL’s boxes and envelopes, enhancing its visual impact.

6. IKEA

Over the years, IKEA has upgraded its brochures to truly represent the brand. In fact, every year, IKEA launches a new series of products and publishes a brochure that publishes them, similarly styled to the previous ones but with a contemporary, modern twist.

This brochure mainly focuses on visuals, as products are displayed in an appealing and aspirational manner. This makes it a good tool for brands within the home décor, fashion, and beauty sectors.

7. Samsung

The brochure’s first page effectively uses Samsung’s distinct fonts, product images, and logos for quick brand recognition. The text is well-balanced, with relevant images that enhance and highlight the provided information.

This modern design is particularly suited for product presentations within the tech industry, appealing directly to tech-savvy consumers.

How Much Does a Brochure Design Cost?

The cost of designing a brochure highly depends on several factors, mainly the design complexity, customised level, and other services like brand development. Brochures can be categorized as Basic, Standard, or Premium based on their costs.

The most affordable is the basic brochure, which allows for mass distribution through plain designs. Standard brochures contain more detailed designs with better materials, while premium brochures include high-end elements such as custom photography and a unique finish quality for making a real statement.

The number of revisions and the designer’s rates also influence the overall cost. For a precise estimate tailored to your specific needs, it’s best to contact a design firm directly. This approach ensures you get a quote that reflects both the quality and scope of work you require.

Step Up Your Branding Game with Visual Best’s Brochure Design

Are you ready to truly connect with your audience and leave a lasting impression? Visual Best is here to help you craft brochures that resonate deeply and evoke real emotion. Whether you’re introducing your passion project, elevating your brand presence, or aiming to captivate at your next big event, our bespoke brochure designs services are the key to touching hearts and inspiring minds. Choose from a spectrum of design options tailored to fit your vision and budget. 

Let’s turn your ideas into beautifully designed brochures that speak directly to your audience’s needs and aspirations. Reach out to Visual Best today and let’s create something memorable together.